Second Act: the programme

Why it starts here

One foot on the accelerator, one on the brake

Underneath everything you want and do not have is a part of you battling against you. Your subconscious has its foot on the brake. The conscious, doing part is accelerating, trying to make it happen.

It shows up as procrastination. Self-doubt. The block you cannot explain. And the harder you push, the more you burn out.

Calm the nervous system. Detrigger. Get the subconscious to take its foot off the brake.

Detrigger. The nervous system settles, so life stops knocking you out of the work.
The subconscious comes on side. Inner child, your parts, letting go. The part that was braking stops braking.
Sovereign State. Clear enough to see what you actually want.
Resurrect. The dream gets built, and goes out into the world.

The journey

Thirteen weeks, three stages, out in public

Out of Survival Mode, into Sovereign State, and only then out into the world. The S.H.I.F.T. Framework, Spot, Hear, Interrupt, Find, Take action, is the sequence you use throughout, first on your triggers and later on every decision you make about what you are building.

AI runs through the whole programme: light at the start, doing the heavy lifting when you build.

Detrigger

Month one, out of Survival Mode. The Shift practices: calm the nervous system, Detrigger, and build a working relationship with your subconscious. Enough gets untangled that there is room for something new. Your one-to-one with Judi is in week two, and by the end of the month you have a support partner.

Week 1
Triggers to unshakeableDetrigger what has been running you, and meet your inner child. The foundation. Nothing else lands until it is in.
Week 2
Burnout to effortless outputLetting go. Put down the tangles and problems you have been carrying, so you get more done with less force.
Week 3
People-pleasing to saying noYour parts, the chessboard. Work with the parts that over-protect, so you can say no and stay loved.
Week 4
Doubt to certaintyMeaning and beliefs. Stop adding meaning to everything, take out the beliefs underneath, and move with certainty.

By the end of month oneCalmer. Fewer things knock you off course, you recover faster when they do, and you know what has been braking you.

Sovereign

Month two, into Sovereign State. Once you are steady, the dream gets excavated: what you actually want, and your right to have it.

Week 5
Excavate the dreamWhat you wanted before survival talked you out of it.
Week 6
PermissionClear the reasons you've been giving yourself for why you can't.
Week 7
Feel itGuided practice so your body knows it as yours before you build it.
Week 8
First stepsTake it into the real world.

By the end of month twoYou know what you are building, you have given yourself permission to build it, and your first real steps are taken.

Resurrect

Month three, the dream resurrected. Built from a calm place, shown to the world, with your people brought along.

Week 9
The buildThe practical plumbing: your offer, pricing, page and tools, built with AI.
Week 10
Grow in publicTalk about what you're making before it's finished, and hold your ground while people watch.
Week 11
Support and scaffoldingWho helps you, where from, and what holds you once the programme ends.
Week 12
Make peaceBring your family, friends and relationships with you into this new version of your life.
Week 13
Out in the worldIt goes out. Real people see it and respond to it.

By the end of month threeOut in the world. Whether it's a commitment, a draft, a contract, a launch, or first steps growing in public, it will no longer be just in your head, but public.

Everything included

What you get

Thirteen live lessonsPlus orientation week.
Weekly co-working sessionsDo the work alongside Judi and the group.
A private one-to-one with JudiOne hour in week two, for everyone who joins. This is where Judi pairs you with your support partner.
A booklet for every lessonDesigned and sent the morning after.
Meditations and guidesReleased week by week, in step with the lessons.
A support partnerAnother member of the group, for phone calls, check-ins and real human support. Choose your own, or Judi pairs you in your one-to-one.
A private group with Judi in itWeekday replies within a day.
A week on AIWe guide and support you to use it to accelerate and amplify your goals. No prior experience needed.
A session on social mediaGrow in public, and build your authority.
A meet-up at Estelle ManorOptional, halfway through. Because real relationships matter.
Two years' accessTo every recording, booklet, meditation and guide.

Estelle Manor, Oxfordshire — Halfway through · an optional meet-up at Estelle Manor, a private members' club in Oxfordshire. Details in the terms.

Be honest with yourself

Who this is not for

It is easier for both of us if you know this now.

You want to skip the foundational work.The first month clears what has kept you in Survival Mode. Without it you build the same thing on the same ground, and burn out again.
You want to be coached rather than do the work.The sessions are where you learn it. The work happens in the week, with support, but you do it.
You want permission to chase something without ever testing it.We take your dream seriously enough to find the version of it you can actually begin.
Paying for this would put you in a difficult position.Then this is not the right thing at the right time. Wait until it is comfortable. It will still be here.

This is deliberately paced. Not because it is slow, but because building fast on unsteady ground is how people lose their money and their nerve at the same time.

Second Actthe programme