Legal

Privacy Policy

Last updated: 1 January 2026

This Privacy Policy explains how The Shift (“we”, “us”, “our”) collects, uses and protects your personal information when you visit this website or use our services. We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

This website is operated by The Shift, Suite 308, 6 Wood Crescent, London, W12 7GS. For any questions about this policy or your personal data, contact us at info@theshift.one.

2. Information we collect

We may collect and process the following information:

• Information you give us — such as your name and email address when you request the Survival Mode Checklist, sign up to our mailing list, purchase a course, or contact us.
• Payment information — when you make a purchase, your payment is processed securely by our payment provider. We do not store your full card details.
• Technical and usage data — such as your IP address, browser type, device information, and how you use the site, collected automatically through cookies and similar technologies.

3. How we use your information

We use your personal information to:

• Deliver the resources, checklist and course content you request;
• Process and fulfil your purchases;
• Send you marketing emails and updates, where you have agreed to receive them;
• Respond to your enquiries;
• Improve and maintain our website and services;
• Meet our legal and regulatory obligations.

4. Legal basis for processing

Under UK GDPR, we rely on the following legal bases: your consent (for example, for marketing emails); the performance of a contract with you (for example, delivering a course you have bought); our legitimate interests in running and improving our business; and compliance with a legal obligation.

5. Sharing your information

We do not sell your personal information. We may share it with trusted third-party service providers who help us operate our business — for example, our payment processor, email/marketing platform, and website hosting and analytics providers. These providers only process your data on our instructions. We may also disclose information where required by law.

6. Cookies

Our website may use cookies and similar technologies to help the site function, remember your preferences, and understand how the site is used. You can control or disable cookies through your browser settings, though some features may not work as intended if you do.

7. Data retention

We keep your personal information only for as long as necessary for the purposes set out in this policy, or as required to meet legal, accounting or reporting obligations.

8. Your rights

Under UK GDPR you have the right to: access the personal data we hold about you; request correction of inaccurate data; request erasure of your data; restrict or object to our processing; request portability of your data; and withdraw consent at any time. To exercise any of these rights, contact us at info@theshift.one. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

9. Marketing

If you have opted in to receive marketing from us, you can unsubscribe at any time using the link in any email we send, or by contacting us directly.

10. Children

Our website and services are intended for adults and are not directed at children under 18. We do not knowingly collect personal information from children.

11. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

12. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please email info@theshift.one.